2024 Beauty Trend Predictions Straight From the Experts

We’ve spoken to some of the UK’s top beauty experts to reveal the trends they’re seeing and their top predictions for professional beauty this year…

So, what will be the main trend for beauty clinics in 2024?

Beauty Tech Innovation

Founder of Pre-salons, Mimi Gaston-Kennedy says, “We predict that skincare technology will continue to rise in 2024. This year we launched HydraFacial, and it has fast become our most popular treatment. As the technology continues to improve, we can provide better, more in-depth skin analysis and more accurate results that allow us to find a solution for every individual’s skin needs.”

Non-Invasive and Quick Fixes

Mimi predicts, “We expect to see the rise in non-invasive treatments in 2024, as consumer awareness for this category is growing across both mainstream and social media. Most of our clients are now also incorporating LED light therapy at the end of their facials, as we offer these bespoke add-ons to personalise everyone’s experience.”

Katie White, BABTAC member and owner of re:lax skin studio adds, “Everyone’s skin story is unique and their treatment needs to work for their skin. I believe that tailored treatments are the only way for the client to see results and every therapist is capable of working this way if they are willing to listen to their clients, think critically and work intuitively.”

Non-invasive treatments with potentially dangerous results are also worryingly on the rise with some consumers turning to ‘skinny injections’ for a quick fix to weight loss. December 2023 saw online searches for ‘semaglutide injection price’ increase by 140%, a search term that BABTAC expect to increase further in 2024 despite the market being largely unregulated, therefore posing risk to public safety. BABTAC chief executive and chair Lesley Blair MBE says: “As consumer interest has shifted to become more open-minded to non-surgical procedures and injectables, it’s easy to see why customers may become desensitised to treatments offered via injections. With the lack of regulation currently governing this industry, it can be confusing for customers to navigate, though it is worth noting that the UK law currently states that any product containing semaglutide should be offered via prescription only.”

Prioritising Wellness and Tackling Stress

It is widely understood that there is a strong relationship between how we feel and our skin. When you feel good, your skin looks good, but when you’re stressed — this can manifest itself through skin imbalances and irritation. Mimi explains, “As wellness becomes more a priority in 2024, we expect to see clients making use of our ‘one-stop-shop’ salon, booking in for two or three treatments at a time to allow them to relax and unwind for a moment of self-care, rather than traipsing around to 2 or 3 salons to address all their wellness needs.”

Clinical facialist Kate Kerr also believes that eliminating stress will be on the agenda in her clinic. “We’ve seen client’s stress levels rise significantly and the impact of that has a noticeable and real impact on the skin,” she reveals. “We’ve witnessed a marked increase in sebhorric dermatitis, particularly in those clients who are experiencing acute stress, as well as a rise in dermatillomania, which is a skin-picking disorder than can result acne, post-inflammatory hyperpigmentation and possible scarring.”