2024 Beauty, Health & Wellness Trend Predictions
It’s that time of year again when we ask medical experts to share what they think will be big in 2024…
Spanning dermatology, hair loss, dentistry and plastic surgery, below you’ll find the trends they predict will be big next year, as well as some things from 2023 they think will fall out of favour.
Dr Anjali Mahto, Consultant Dermatologist at Self London — www.selflondon.com
Fall of the online prescription services
Whilst I understand that not everyone can see a dermatologist, the current trend of virtual consultations and prescriptions has unfortunately led to a concerning rise of misdiagnosis, which has resulted in many patients coming my way to try and navigate some of the issues that have arisen from the wrong treatment.
It’s not unusual for me to see 4–6 patients a week who have been diagnosed with acne by an online prescription service, but they actually have rosacea or vice versa. Their skin is in an awful state and we come up with an action plan to get it back on track. I strongly believe that in-person consultations are needed for the initial appointment. As we approach 2024, I predict a shift in consumer behaviour towards consulting qualified dermatologists for accurate diagnoses and tailored treatment plans. My commitment to upholding the highest standards in dermatological care remains steadfast and I urge the public to prioritise the expertise of licensed professionals for optimal skin health.
Refillable beauty products will continue to rise as consumers become more eco-conscious
In 2024, refillable beauty products will continue to rise. This sustainable approach aligns with the growing global concerns towards environmental responsibility. Refillable beauty products not only contribute to reducing plastic waste but also reflect a positive step towards a more eco-friendly routine. As consumers increasingly prioritise sustainability in their choices, the beauty industry is embracing refillable options. I’m optimistic that 2024 will mark a turning point, with refillable beauty products becoming a mainstream choice for individuals who value both their skin health and the well-being of our planet. I personally love the Lancome Renergie Moisturiser that comes in a refillable pot.
Psychodermatology services
There is an intrinsic link between mental well-being and skin health that is gaining recognition — individuals are increasingly seeking a holistic approach to address skin concerns. Psychodermatology, which explores the connection between emotional well-being and skin conditions, is set to become an integral part of comprehensive dermatological care. It certainly is at my own clinic, Self London. In the upcoming year, we anticipate a surge in the integration of psychodermatology services, offering patients a more holistic and tailored approach to skin health. Embracing the mind-skin connection is not just a trend; it’s a transformative step toward more personalised and effective dermatological solutions.
Laser starts to trump injectables for the most popular in-clinic procedure
Exciting developments are on the horizon for the field of dermatology, and I think we will see a significant rise in the popularity of laser skin treatments in 2024. The advanced laser technologies now available offer unparalleled precision, safety, and effectiveness, making them stand out in the realm of aesthetic dermatology. I invested heavily in a Sciton Halo/BBL laser in my clinic last year and its popularity has been huge. From addressing pigmentation issues to improving skin tone and texture, it can provide a comprehensive solution with minimal downtime. In 2024, I expect an increasing number of individuals to embrace these cutting-edge treatments, seeking the transformative results and customised approaches they offer.
Mr Naveen Cavale, Consultant Plastic Surgeon — www.realclinic.uk
Facelifts in your forties
Based on what I’ve seen this past year at my clinic, I predict a growing number of individuals opting for facelifts in their forties. This trend reflects a proactive approach towards ageing, allowing for more subtle yet impactful enhancements that yield superior and longer-lasting results. With advancements in surgical techniques and an increasing emphasis on personalised treatment plans, individuals in their forties are recognising the benefits of early intervention. In 2024, I anticipate a surge in this age group seeking facelifts, embracing the opportunity to achieve natural-looking, rejuvenated results but with the bonus of extended longevity too.
Ozempic face surgery
In the evolving landscape of plastic surgery, it is crucial to address any emerging trends both responsibly and ethically. As a consultant plastic surgeon, I find it necessary to shed light on the growing inclination towards procedures/interventions following significant weight loss attributed to Ozempic. I’ve had a huge rise in the number of enquiries about this (roughly 10 patients a month). The decision to undergo a facelift post-rapid weight loss should not be taken lightly. Dramatic weight loss poses challenges to the skin and underlying structures, and immediate surgical intervention may not always be advisable. Individuals considering this path should be aware of the potential risks and complications associated with such procedures.
Ozempic face surgery
In the evolving landscape of plastic surgery, it is crucial to address any emerging trends both responsibly and ethically. As a consultant plastic surgeon, I find it necessary to shed light on the growing inclination towards procedures/interventions following significant weight loss attributed to Ozempic. I’ve had a huge rise in the number of enquiries about this (roughly 10 patients a month). The decision to undergo a facelift post-rapid weight loss should not be taken lightly. Dramatic weight loss poses challenges to the skin and underlying structures, and immediate surgical intervention may not always be advisable. Individuals considering this path should be aware of the potential risks and complications associated with such procedures.
Holistic and multidisciplinary approaches to aesthetics
The upcoming year will witness a shift towards a more holistic approach when it comes to aesthetics, emphasising the importance of a united front in delivering optimal results for patients. Surgeons, dermatologists and other specialities will work hand-in-hand, combining their expertise to address both surgical and non-surgical aspects of aesthetic enhancement. This collaborative model ensures a more nuanced understanding of patients’ needs, leading to tailored, integrated treatment plans.
Dr Bessam Farjo, Hair Transplant Surgeon & Hair Loss Expert
Increase in eyebrow transplants
With a heightened awareness of the impact eyebrows have on facial aesthetics and the desire for fuller, more defined brows, people are turning to hair transplantation as a solution. Eyebrow transplants offer a natural and permanent way to address thinning or sparse brows, providing patients with the confidence to enhance their facial features. But it must be done by someone with significant experience in this area as it’s not a straightforward procedure as the hair along the eyebrows grows in a herringbone pattern.
Banking your hair follicles
There are some huge developments on the horizon for the realm of hair restoration. Perhaps the most interesting is hair follicle banking. In 2024 I predict a significant uptick in individuals choosing to bank their hair follicles for future use. People are increasingly valuing the option to safeguard their follicles as a proactive measure against potential hair loss. This forward-thinking approach not only aligns with the growing trend of personalised healthcare but also offers individuals the opportunity to secure their hair restoration options for years to come.
End of tight hairstyles
Over the past year, the tight, slicked-back hairstyles popularised on platforms like TikTok have gained immense traction. I think in 2024 there will be a growing awareness and subsequent shift away from such tight styles due to their potential link to traction alopecia. Many individuals embracing these trends have unfortunately experienced hair loss, particularly around the hairline. I predict there will be a change in hairstyling habits as people prioritise the health and longevity of their hair.
Female hair transplants
Traditionally associated with male-pattern baldness, I predict we will see a significant increase in the number of women choosing hair transplants in 2024. We’ve already seen this in 2023 at both our London and Manchester clinics. There is a growing awareness of the emotional impact of hair loss on women and with the advancements in transplant techniques, more women are seeking effective and permanent solutions to address thinning hair and restore confidence.
Dr Stephen Dodd, Cosmetic Dentist — www.ringwaydental.com
Purple toothpaste will fall out of favour
Purple toothpastes have soared in popularity this past year and while they can have an immediate effect, as soon as you eat/drink/go about your daily life, the effects subside immediately. The hair analogy is often applied here but sadly you cannot colour-correct teeth with purple pigment. I think consumers will be over this trend soon as they see how short-lived the results are and will go back to longer-term teeth whitening procedures.
Tooth tweaking the new botox status symbol
Cosmetic dentistry has never been more popular. Year on year at Ringway we’ve seen a 30% increase in people booking in for composite veneers, a 17% increase in porcelain veneers, as well as a huge 35% increase in people booking in for Invisalign treatment. The latter almost seems to be becoming a status symbol amongst some patients; people are proud of the compact case that comes with the treatment and are eager to talk about their aligners with friends and family. They’re keen to show off that they’re doing something for themselves, as for a lot of people it’s something they’ve been wanting to do for a long time. It’s no longer seen as unglamorous. Instead, improving your smile has become aspirational.
Natural teeth over Turkey teeth
The ‘Turkey Teeth’ phenomenon refers to cases where dental patients in Turkey have experienced irreversible harm to their teeth due to aggressive and unnecessary tooth reduction. It’s something that I’ve seen a fair amount of in the clinic as a lot of patients run into problems on their return that can require emergency dental treatment. In the clinic, I’ve seen a move towards patients asking for subtle changes to their smile, to make them imperfectly perfect.
